Press Kit
Fashion that fits your life, your body, and your confidence.
About Mavena Co.
Mavena Co. is an Australian women's fashion and intimate apparel brand dedicated to empowering women through thoughtfully designed clothing that celebrates confidence and authenticity. Founded with a mission to create fashion that works as hard as the modern woman, Mavena offers a curated collection of shapewear, dresses, basics, outerwear, and accessories designed for real bodies and real life.
Based in Australia and shipping globally, Mavena Co. operates a direct-to-consumer model that prioritizes quality, sustainability, and customer connection. Every piece is designed with intention—to support, flatter, and inspire confidence in women who refuse to compromise on style or comfort.
Mavena's philosophy is simple: great fashion should make you feel incredible inside and out. We believe in body positivity, self-expression, and the transformative power of clothing that fits perfectly and feels authentic to who you are.
Key Brand Facts
Our Values
Confidence-First Design
Every product is engineered to make you feel powerful, supported, and beautiful in your own skin.
Body Positivity
We celebrate all bodies. Our range and design philosophy embrace diversity and inclusivity across the board.
Quality Over Quantity
We invest in premium materials, construction, and design. Fast fashion doesn't align with our values.
Direct Connection
As a DTC brand, we engage directly with our customers, listen to feedback, and evolve based on real needs.
Sustainability
We're committed to ethical practices and responsible sourcing. Great fashion shouldn't compromise the planet.
Authenticity
No hype, no pretense. We're honest about our products, our mission, and our journey as a brand.
Product Categories
Mavena offers a carefully curated range across eight core categories, each designed with the same attention to detail and quality standards:
Shapewear
Sculpting, smoothing, and supporting with invisible comfort
Dresses
From everyday wear to statement pieces
Tops
Versatile basics and featured pieces
Bottoms
Jeans, trousers, skirts, and leggings
Outerwear
Jackets, blazers, and layering pieces
Footwear
Shoes that balance style and comfort
Accessories
Bags, belts, and finishing touches
Beauty
Complementary beauty and personal care
Brand Identity & Logo Guidelines
Logo Usage
The primary Mavena Co. wordmark with integrated design element. Use on all official communications, press releases, and media placements.
Minimum size: 100px wide. Color: Black on light backgrounds, White on dark backgrounds. Always maintain clear space around logo. Download high-resolution files from press kit downloads.
Do not stretch, rotate, or distort the logo. Do not use on busy or clashing backgrounds without sufficient contrast. Do not alter colors or proportions.
Brand Voice & Messaging
How We Communicate
Tone: Sophisticated, confident, empowering—but never pretentious or exclusive. We speak as a friend who gets it, not a brand lecturing from above.
Key Messages: Quality fashion that celebrates authenticity. Confidence through great design. Inclusivity across all bodies. Direct connection with our customers. Sustainability without sacrifice.
Voice: Clear, conversational, knowledgeable. We demystify fashion while maintaining elegance. We educate without being condescending. We celebrate wins without being saccharine.
Connect With Mavena Co.
Official Social Media Channels
Website: mavenaco.com
In the Press
Featured Coverage Coming Soon
As Mavena Co. grows, we're thrilled to share coverage from leading fashion, lifestyle, and business publications. Check back soon for featured articles and interviews.
Media Inquiries
For press inquiries, product features, interviews, or collaboration opportunities, please contact:
press@mavenaco.com
We typically respond to media inquiries within 24-48 hours. Please include details about your publication, story angle, and publication timeline in your initial email.
Send a Media Inquiry
Download the Full Press Kit
Get high-resolution logos, product photography, brand guidelines, and media resources.
Download Press Kit (PDF)Frequently Asked Questions
Shipping & Product Information
Q: Where does Mavena Co. ship?
A: We ship globally from our Australian headquarters. All current orders are pre-orders shipping by February 28, 2026. Once shipped, delivery takes 8-12 business days domestically and 10-21 days internationally.
Q: What are your return and exchange policies?
A: We offer a 30-day return policy on all items in original condition with tags attached. Exchanges are free within 60 days.
Q: Do you offer press discounts or sample products?
A: Yes! Please include your publication details and media kit when reaching out to press@mavenaco.com to discuss sample availability.
Brand & Sourcing
Q: Where are your products manufactured?
A: We partner with ethical manufacturers who meet our strict quality and sustainability standards. We conduct regular audits to ensure fair labor practices.
Q: Are your products sustainable?
A: We're committed to reducing our environmental footprint through responsible sourcing, quality construction (less waste), and increasingly using sustainable materials.
Q: What sizes do you offer?
A: We offer a wide range of sizes to celebrate all bodies. Specific size ranges vary by product category—check our website for details.
Media & Partnership
Q: How can I feature Mavena Co. in my publication?
A: We'd love to work with you! Email press@mavenaco.com with your story idea, target audience, and publication timeline.
Q: Do you work with fashion bloggers and influencers?
A: Absolutely. We have ambassador and collaboration programs. Please contact our team with your audience insights and content samples.
Q: Can Mavena Co. sponsor or partner on events?
A: We explore partnership opportunities that align with our brand values. Contact press@mavenaco.com to discuss potential collaborations.
Mavena Co. • Australian Women's Fashion Brand • mavenaco.com
Last Updated: February 2026